The Quirky Naari specializes in producing eco-friendly and sustainable hand-painted products like jackets and shoes. During one episode of Shark Tank, the brand's founder, Malvica Saxena, presented her business to the Sharks with the hopes of expanding her reach and securing investment. This was a momentous occasion for Malvica and her brand, which started as a small business.
After enduring two years of mental turmoil, Malvica channeled her resilience and determination to create Quirky Naari. When she was selected for Shark Tank, she doubled down on her efforts and committed herself to build something remarkable. Malvica worked tirelessly day and night to bring her vision to life. Malvica, with big dreams and humble beginnings in the small town of Mathura, created her brand during one of the lowest phases of her life. The brand's name and logo embody a woman who is a modern thinker yet grounded in her values.
During her pitch, Malvica emphasized her brand's ideology that it celebrates individuality and celebrates women who are unapologetic for their bold choice be it fashion or life. When the Shark Tank team approached Malvica to participate in the first-ever Indian chapter of the show, she couldn't believe it. She had never imagined that her small business would be considered worthy of such a large platform.
The application process for Shark Tank involved submitting a video of herself and her products to the show's producers, which was a different experience for Malvica and required many retakes. In the initial interview organized in Delhi, Malvica showcased her brand's personality and vision, which helped Quirky Naari stand out from the crowd. After completing the initial round, Malvica was anxious about the results due to the potentially life-changing opportunity. However, the wait was worth it as she was invited for the final round. The three-day preparation helped her to fine-tune her business strategy and push her boundaries during the final presentation. Though nerve-wracking, Malvica remained focused on her goal of securing funding for her business. The Sharks were impressed with her passion and her product, leading to their decision to invest in Quirky Naari.
Anupam and Vineeta closed the deal at 35 lakhs in exchange for a 24% share of Malvica's company, raising the confidence of female entrepreneurs everywhere. The journey after Shark Tank was even more thrilling as it was a major turning point in Malvica's entrepreneurial journey. The show gave her the opportunity to showcase her product to a national audience and secure the necessary funding to grow her business. The response from all over India and the world was unexpected, helping Malvica understand the reliability of her brand.
For other entrepreneurs contemplating their ideas or businesses, Malvica recommends remaining focused on their goals and staying true to their vision, even in the face of rejection or criticism.
